Somewhere along the way design, and brand design, became a dirty-word.

A word that confused people, a word that sparked negative associations of business interactions with people who did some sort of art degree and decided to try their hand at creating pretty stuff for your business.

I’ll never forget…


WAIT?! What?!! When there are so many people telling you your logo is not your brand, how can this possibly be true?

While you absolutely can build a brand without a logo, your logo’s job is to create instant connection and recognition of everything your brand stands for in one…


Let’s talk about losing yourself

It could be a dose of self-doubt taking over, it could be that awkward messy middle that happens right before a big change, it could be that you came back from the festive break and nothing fits as it used too…

And I’m not just…


So I was having a nose around Facebook as you do when I spotted a request in a group for feedback on a logo…

Those always pique my attention, obviously because logo design and branding are two of my favourite subjects but mostly because I’m that nosey.

So I toodled…


A good friend and a true advocate of the fuck yes life introduced me to this simple, powerful, two-word phrase and it’s been everything ever since.

Saying fuck yes should be a daily occurrence in your business, your life your brand.

If it’s not a fuck yes why are you…


There’s so much unnecessary pressure put on logo design. Designing a logo for your business should be one of the easiest, but absolutely one of the most fun things to do.

When you know your vision, your values when you know who your perfect customers are and what drives them…


I’ve had some great questions pop by my inbox following last weeks video — if you’ve not seen that one yet, I basically call bullshit on the term Brand Strategist while also using that term to describe myself!

Confused?! Me too!

So am I a Brand Strategist? Do I hate…


By DeeWoodward

Designing products people WANT to buy

Sales — they’re the lifeblood of your business, right? Proof that you’re onto something. Evidence that there is a market for something you’ve fallen in love with. Confirmation that your business is solving real-life problems in real life.

If only it was easier to put yourself out there…

Dee Woodward

Sharp strategy + daring design for ballsy business owners who want to build a profitable brand and leave a powerful legacy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store